I recently did my first webinar to the in-house marketing folk showing them the 7 quick things they can check on their own, and their competitors, websites to see if it contains the basics of SEO.
Over the past few months I have noticed a few websites launched and were promoted on Twitter so I always pretty much go check them out. Continue reading
Twitter buddy @semantiks who works for Newlife Cleaning capitalised on the Black Friday craze by setting up this awesome PPC ad. Inspired by the genius thinking of Richard Fergie – PPC meistro!
I come across a couple of marketers in the construction industry now and again who are sceptical about email marketing and if it does actually work.
One even said “I don’t believe it works. We sent out one email to 30,000 contacts and we got nothing, so we stopped there”.
It does work if you’ve set the right objectives and measured it correctly, but the biggest factor in email marketing is the quality of your database. Continue reading
Yesterday I was at the Blueglass UK content marketing party in London to hear Kevin Gibbons talk about the state of SEO and Content Marketing in the UK.
Kevin made some brilliant points in his presentation and made a note of a few the best ones here: Continue reading
I came across this picture on Twitter recently which kind of summed up how quickly technology is moving for us all. Do you agree? Do you find even more difficult to keep up with the pace of change? Continue reading
Here is a link to my second post on the SmartInsights blog which takes a look at various B2B type macro goals which can be used on your website to measure performance and channels which drive those conversions.
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Having a good method for quickly reviewing the effectiveness of your B2B website is really important as the majority of your time and effort will be spent trying to get people onto your website as early on as possible in their purchasing cycle. Once prospects are on your site it’s then up to various factors around the quality of your content that must work together to get the visitor to convert into a lead.
Read more here: http://www.smartinsights.com/google-analytics/google-analytics-setup/10-goals-b2b-website/
I’m not a big fan of Klout and it’s way of scoring of influence and engagement and velocity and impact and the number of people who want to get into your pants. Having said that, it’s easy for social media beginners to become entangled into a world where Klout means everything just because it becomes just a numbers game. High count of followers, more likes, more connections blah blah! Continue reading
Over the last few months I have been paying close attention, with genuine interest too, in new job creations and recruitment within the digital marketing sector. I will, one day, be required to recruit so no harm in paying attention and getting clued up.
Not a day goes by where someone somewhere will tweet of a glamorous looking or sounding job at a high profile company….but when you dig deeper….the more I start to worry about what is on offer, what is required from the individual and the disconnect between the job role and the businesses understanding of digital. Continue reading
I was going through my blogs search keyword report and came across this nice little search term which I thought I would have a go at trying to answer:
Quick answer is “It isn’t. It can be anything you want it to be”. Continue reading
It’s that time of the year again when you, the Marketing Manager, will be working hard to develop a robust marketing plan ready for the start of the new year. This means justifying why you still require a £500,000 budget and why you need to invest in improving internal communication or investing within your own staff so that you can look to explore new channels (social media, email, mobile, web) in 2011. Continue reading