Category Archives: Featured

Tips for construction marketers planning on building quality links

So it has been uncovered that the Halifax bank website was hit by a Google penalty and lost a chunk of visibility in Google and therefore traffic to their site.

This potentially could be a massive loss in revenue for Halifax if prospects are searching for  ‘mortgages’, ‘low interest loans’ or ‘refinancing packages’ and the Halifax website is nowhere to be seen in Google.

What happened?

In a nutshell, an agency Halifax had hired to manage their SEO, “earned” tens of thousands of links using quick fire tactics and Google latched on. Continue reading

A Quick Look At Content Grouping in Google Analytics for B2B Websites

Content grouping in Google Analytics is a wonderful new feature which I have been playing around with for a few weeks now.

Basically, the content grouping feature allows you to group a set of URL’s or pages so that you can view aggregated data such as visits and conversions by category or by sections of your website.

For those who need an intro, here’s a video which explains what it is and how it works:

Continue reading

Must Have Widgets on Every Construction Marketers Google Analytics Dashboard

Quite often, Google Analytics can be minefield when it comes to extracting data which actually means something to the person looking at it (the marketer).

I’ve heard this phrase so many times “I just don’t know where to start or what to look it”.

Google Analytics dashboards present a very quick and easy way to view just the top level data you need to answer some very simple marketing related questions.

Remember, the purpose of dashboards is to get you, the marketer, to ask better questions. To then be curious and ask “why has this gone up or down?”. That’s where data mining then starts.

So here are my top widgets that every marketer in the construction industry should have on their Google Analytics dashboards: Continue reading

The Next Chapter

Screen Shot 2013-12-18 at 13.46.33

After 4 enjoyable years at Pauley Creative it is now time to leave the nest and embark upon my own adventure.

I’ve always had the ambition of starting my own business, building something which I can be proud of and say “I did it”.

It just feels like now is the right time both from a personal and career point of view.

It also means I *might* get to see my boys a little but more too. (I’m hoping).

Continue reading

Choosing the right end date for your Google Analytics reports

I often like to just take screengrabs off Google Analytics to show clients site progress but today, whilst putting together a quarterly web round up report, something cropped up which just got me thinking.

Clients like to see traffic reports that show numbers increasing, more importantly from a visual perspective, the line is moving in a bottom left to top right diagonal direction. Signs of growth basically. Continue reading

Setting website goals for B2B web marketing

Here is a link to my second post on the SmartInsights blog which takes a look at various B2B type macro goals which can be used on your website to measure performance and channels which drive those conversions.


Having a good method for quickly reviewing the effectiveness of your B2B website is really important as the majority of your time and effort will be spent trying to get people onto your website as early on as possible in their purchasing cycle. Once prospects are on your site it’s then up to various factors around the quality of your content that must work together to get the visitor to convert into a lead.

Read more here:

Hootsuite’s New Advanced Link Tagging Tool

Hootsuite have just rolled out a whole host of features to their Twitter client and some of which have been blogged about already. But one feature, probably the best feature, has not yet been discovered.

Hootsuite now enables you to add UTM parameters to your links within Hootsuite itself. No longer is an external tool required such as Google’s UTM Link Builder. You can do it all now within one client! Continue reading