So it has been uncovered that the Halifax bank website was hit by a Google penalty and lost a chunk of visibility in Google and therefore traffic to their site.
This potentially could be a massive loss in revenue for Halifax if prospects are searching for ‘mortgages’, ‘low interest loans’ or ‘refinancing packages’ and the Halifax website is nowhere to be seen in Google.
What happened?
In a nutshell, an agency Halifax had hired to manage their SEO, “earned” tens of thousands of links using quick fire tactics and Google latched on. Continue reading