Setting website goals for B2B web marketing

Here is a link to my second post on the SmartInsights blog which takes a look at various B2B type macro goals which can be used on your website to measure performance and channels which drive those conversions.


Having a good method for quickly reviewing the effectiveness of your B2B website is really important as the majority of your time and effort will be spent trying to get people onto your website as early on as possible in their purchasing cycle. Once prospects are on your site it’s then up to various factors around the quality of your content that must work together to get the visitor to convert into a lead.

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