5 Marketing Challenges for Construction Marketers and How to Overcome Them

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 Challenge 1: Connecting the Dots (ROI)

It’s amazing how many businesses I’ve seen without a robust CRM system at the heart of the business. CRM systems allow you to map contact details generated from marketing activity to project details so you can see that the specifier who responded to a marketing activity in 2011 turned in to an order (placed by a distributor) in 2013.

Without a CRM system with project tracking capability, marketers will find extremely difficult to answer the “What did we get from it?” question. Continue reading →

The Next Chapter

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After 4 enjoyable years at Pauley Creative it is now time to leave the nest and embark upon my own adventure.

I’ve always had the ambition of starting my own business, building something which I can be proud of and say “I did it”.

It just feels like now is the right time both from a personal and career point of view.

It also means I *might* get to see my boys a little but more too. (I’m hoping).

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Who gives a shit and what’s in it for the reader? Questions to ask before you publish your content

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No beating around the bush…..let’s get straight in…

1. Who gives a shit?

Seriously. Whatever you are producing ask yourself “Who gives a crap about what I am about to publish?”. If it’s only you and your boss – stop.

[quote style=”boxed”]Get out of your little product bubble and go solve some real problems for your customer.[/quote] Continue reading →