Press cuttings folder 5 inch thick.
174 colour seps.
15 feature articles.
196,357 emails sent.
18 print ads. Continue reading
Outputs vs Outcomes
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Where’s the Ecobuild Buzz Gone?
Around this time of the year I always head over to Google Trends to see if Ecobuild 2014 is causing a bigger stir than any of the previous years on the web. After all the economy is looking up, construction is growing and companies are investing a little bit more in marketing.
Is Ecobuild 2014 going to kickstart a wonderful year for marketing departments across the industry? Will live it live up to the hype of previous years? Continue reading
Why construction folk should focus less on Twitter and more on these 3 social sites
Let’s face it, when you think of “social media marketing” you automagically think of Twitter, Facebook, Pinterest and LinkedIn.
You think of these platforms as advertising mediums whereby you use them to promote your brand, products or services with the goal in mind to create more contacts or web traffic or brand awareness.
You can tweet a blog post and hope someone, somewhere gives a monkeys about what you’ve just sent. Continue reading
Was 8, Now 9 Website Lessons Learnt from The Little Coffee Bag Company on Dragons’ Den
If anyone had been watching Dragons’ Den then you may have seen the pitch by Carrie Bate. She started the company which sells ground coffee in a bag.
Duncan asked “How much have you sold online?”
To which Carrie replied “£400”.
How could a good product that has been well positioned only sold £400 worth?
So I jumped online (as you do) to have a look at the website and online shop to see if I could find a reason.
I found a few.
Tips for construction marketers planning on building quality links
So it has been uncovered that the Halifax bank website was hit by a Google penalty and lost a chunk of visibility in Google and therefore traffic to their site.
This potentially could be a massive loss in revenue for Halifax if prospects are searching for ‘mortgages’, ‘low interest loans’ or ‘refinancing packages’ and the Halifax website is nowhere to be seen in Google.
What happened?
In a nutshell, an agency Halifax had hired to manage their SEO, “earned” tens of thousands of links using quick fire tactics and Google latched on. Continue reading
A Quick Look At Content Grouping in Google Analytics for B2B Websites
Content grouping in Google Analytics is a wonderful new feature which I have been playing around with for a few weeks now.
Basically, the content grouping feature allows you to group a set of URL’s or pages so that you can view aggregated data such as visits and conversions by category or by sections of your website.
For those who need an intro, here’s a video which explains what it is and how it works:
5 reasons why your building products business might not be ready for digital marketing just yet
I’ve sat in front of many business owners and marketers over the last 7 years in construction both client side and agency side. During this time I’ve learnt a lot about how digital can help a business generate awareness, drive traffic and convert it into leads…..and how it can’t help a business. Yet.
99% of the time most businesses and marketers are shifting from print and PR based marketing to ‘going’ a bit more online. Therefore it’s new and most marketers mindsets are still quite traditional.
Therefore they treat digital in the same way.
So I’m going to share 5 reasons why you might not be ready to go digital just yet…… Continue reading
Must Have Widgets on Every Construction Marketers Google Analytics Dashboard
Quite often, Google Analytics can be minefield when it comes to extracting data which actually means something to the person looking at it (the marketer).
I’ve heard this phrase so many times “I just don’t know where to start or what to look it”.
Google Analytics dashboards present a very quick and easy way to view just the top level data you need to answer some very simple marketing related questions.
Remember, the purpose of dashboards is to get you, the marketer, to ask better questions. To then be curious and ask “why has this gone up or down?”. That’s where data mining then starts.
So here are my top widgets that every marketer in the construction industry should have on their Google Analytics dashboards: Continue reading
[Survey] Social Media Usage in the Construction Industry
Below is a 16 question survey to find out how professionals in the construction industry use social media/networking sites and to understand the purpose of using such sites.
You can either fill in the survey below (iframe) or use this link: http://bit.ly/1a9e0h7
Trends Between an Architects Website Traffic & Product Manufacturers
A few days back an Architect I follow on twitter, Mark (@ArchitectMark), wrote a brief blog post about some website trends he’d spotted with his website traffic.
Below is the graph he’d posted on his blog.