The conversion report in Google Analytics is probably the most important report in the entire platform. The conversion report shows you the percentage and absolute numbers of visits which converted into a set of defined goals for the website. Goals could be anything from enquiries through to video views.
Example of the conversion overview report:
Giving your B2B website some goals to measure its performance against doesn’t have to be difficult nor do any goals need to be complex.
I had an interesting meeting a few days ago to discuss a new SEO and Analytics brief with a product manufacturer in the building industry. When the question was asked about ‘website goals’ it was followed by a moment of a silence.
Almost a silence that said “Goals? We don’t really have any”.
“So why have you given us a brief about SEO? I thought.
Most marketers I deal with don’t have any goals for their website(s), but its essential to have some goals as early on as possible well before you start thinking about tactics and agency sourcing. Continue reading
Yesterday I Googled for HSBC and noticed a rather peculiar SERP:
Uh oh! What do you think?
@priteshpatel9 Google local hijack ow.ly/i/1kZVt#20bQ
— Danny Denhard (@dannydenhard) January 7, 2013
This is a post for those who have just joined Twitter. I remember when I first joined Twitter back in 2009 and started following hundreds of other Twitter accounts in the space of a few days.
It can get overwhelming and kind of addictive. A few months pass and you realise that your timeline is full of junk, irrelevant stuff.
You could unfollow or you could do what I do.
I don’t know about others but as my following count has grown I have become more and more selective of who I follow and why.
Please note, this whole ‘follow back policy’ is a load of Danny Shittu so please ignore at all times. Do not follow someone back just because they follow you.
Being selective isn’t a bad thing, it’s a good thing – it keeps your feed consistent, relevant and fun.
Very important. No noise.
So 2012 draws to a close and many people, including myself, have been reflecting on both personal and professional achievements over the past 12 months.
At the end of 2011 I’d set myself a few personal goals which were 1) read a book a month 2) do a some sort of sport 3) learn about 2 non-marketing related things. The first two goals were things I did a lot of a while back but then somehow kind of stopped.
To be honest, I think I achieved all three goals to a certain level which I am proud of. It’s the first time I’d really set myself some realistic goals which would try and take me out of may normal routines and comfort zones and expand my knowledge into other areas.
It was a start. I prefer goals rather than resolutions.
I’m not sure if many people have discovered the ‘Share Assets’ option/button within the Profile menu of Google Analytics yet but I’ve just spotted it this morning.
It’s a handy way of viewing and sharing all segments, custom reports and dashboards from one place. Select the configurations you want to share and then share the URL.
Continue reading
I’m not a big fan of Twitter competitions and I’m certainly not a big fan of competitions or survey incentives where the prize is an iPad or iPhone.
Why?
Well, mostly because those that enter don’t really care about you, your brand or what your purpose is. They only care about one thing.
Continue reading
So what does a digital marketing manager do?
It’s a good question. A question which could generate many different answers based on experience and if you ask someone in-house or agency.
I was a Digital Marketing Manager agency side. Born out of being a Marketing Manager client side. But now I’m a freelance consultant.
I just wanted to be good at doing online stuff and doing it my way. So I specialised in one area, mainly analytics, and got good at it. Continue reading
I’m a friendly guy you know. I like to go out my way to help people. So I’ve decided today to help my man Sean Patrick Si (I have no idea who he is).
He asks a very, very good question.
So, here’s my help: Continue reading
I often like to just take screengrabs off Google Analytics to show clients site progress but today, whilst putting together a quarterly web round up report, something cropped up which just got me thinking.
Clients like to see traffic reports that show numbers increasing, more importantly from a visual perspective, the line is moving in a bottom left to top right diagonal direction. Signs of growth basically. Continue reading
