Many web analytics peeps will be seeing a strange referrer at the top of Google Analytics reports for their sites.
Semalt.com is a piece of software that tracks a sites position in search engines and it works by sending out a crawler to your site to gather information about your site and its pages.
These crawlers are then being logged as referral traffic in Google Analytics which is not a nice thing to happen. It’s not how other software providers do things – some say it’s a clever marketing stunt in order to get the attention of web masters.
The quickest way of excluding this traffic from semalt.com is by creating a custom filter in Google Analytics and I’ve produced a short video below to help you set it up.
SEE UPDATE BELOW THE VIDEO FOR MORE INFO
UPDATE (14th August 2014)
Many people have left comments stating they are now seeing the following in their referral reports:
Now, since applying the above filter in the video I haven’t seen these domains or referrals in my reports – I might just have been lucky. So I can’t really advise how to exclude it as the first method has worked for me.
Maybe someone who had done so can leave a comment below.
Automatically Exclude Known Bots in Google Analytics
It’s also worth remembering that Google Analytics has now introduced a new feature in the settings area where you can automatically filter out known bots.
Hopefully Google Analytics has introduced this to remove the likes of Semalt and See Your Website (another site similar to Semalt) from Google Analytics data.