Category Archives: Construction

Sourcing Blog Content Ideas for Your Construction Website

In this video I give construction marketers ideas on where to source content ideas from. They include using reports and filters in Google Analytics, old and new enquiries submitted into the business, social media research and listening tools, industry forums and….your own business employees (all departments except for Marketing).

Remember to also check out all my other whiteboard videos over in the videos section.

Construction Product Marketers: Enable & Get the F**k Out The Way

Over the past 18 months I have met many construction product marketers and businesses alike. They all have the same goals and same marketing problems.

Marketing is no longer just about marketing products for construction product businesses.

Think about it. All products conform to some sort of standard or criteria making them all the same on paper – so what’s a businesses USP? Continue reading

Tips for Capturing Construction Project Information for Marketing & Bid Proposals

The latest episode of Construction Marketing Podcast is now live. Joining me on episode 7 is Mike Reader, Head of Bidding and Proposals for Pick Everard and Freelance Bid Writer Leonie Thomas.

In this episode, we talk about capturing construction project information to then enable marketers to use the info to produce better and more relevant bid materials and case studies. Leonie and Mike share their tips and challenges they face when collating information to help them win more construction projects.

[button link=””]Listen To Episode 7[/button]

construction marketing podcast episode 7

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60% of respondents feel that social media is not being used appropriately by the construction industry

I recently stumbled across a report [link at bottom] called “Inspiring the next generation” which had just been published by the Construction Industry Council following a survey they conducted earlier this year to find out if people are satisfied with working in the industry and what inspired them. They gathered views in four key areas:

  1. Attitude to the industry
  2. Progress on Sustainability
  3. Social Media
  4. Innovation

Over 700 people took part in the survey representing a good cross section of professions including FM’s, academia and sales and marketing. Continue reading