I asked this question on Twitter last night and it was a question to which I received some great responses to. In my opinion Twitter is much worse as the complaint is there for all to see and seems as though Twitter will have a much bigger impact on a company/brand than a complaint received via e-mail. An incoming complaint via e-mail can be kept within the four walls of a business where as a single Tweet published on Twitter is there for many to see and also exposes businesses weak points and lack of transparency. Continue reading
Author Archives: Pritesh Patel
Email campaign links using UTM tags – A word of warning!
Are you just about to launch an email marketing campaign to your beloved subscribers and you also using UTM tags in your links to track visits from your campaign? If yes, then you will need to be aware of the following problem/limitation before analysing your campaign data and reporting success in one campaign or channel over another. For this post, I am going to take a real-life example and one which I have just come across. Construction Enquirer is a relatively new online publication delivering the latest news and developments in the construction industry via web, email and mobile. Continue reading
How do I measure my online brand campaigns?
The last two years have been difficult times for businesses across the globe with the impact of the recession and economic downturn. Marketing departments within leading businesses had to work harder to ensure that their brand remains strong and maintains its market share during such turbulent times. Some businesses however, suffered due to the lack of investment in marketing and had to lose staff or even cut budgets. Is this a wise thing to do? I don’t know and I don’t think there is a definitive answer but what I do know is that a businesses ‘brand’ must work harder now than ever before. Continue reading
We just want a basic report please
How many times has a B2B client said to you….”We just want a basic report, you know, just the top level stuff”.
Only you know deep inside that most of the actionable insights and the golden nuggets lay hidden deep inside the data chucked (puked) out by your analytics software. It’s where the sexy stuff is but only you and I know that and it does take time to find those golden nuggets. Continue reading
Measuring the power of your brand by identifying your brand power visitors
Part of an SEO strategy is to build up traffic using various keywords and paid for search terms in the form of PPC. Keywords hold vital clues as to how people find your site or information and all to often many marketers just merely skim over their keyword reports, occasionally reporting any unusual keywords or to see if the top 10 keywords have changed since last month.
It all gets a bit too boring for me to be honest. Segment to add some pazzaz into your data!! Continue reading
Why your website should be like a world class football team
I was explaining how websites work to a ‘fresh’ out of college student (my cousin) at the weekend. After about 15 minutes of starting off with the basics it didn’t take long for him to go cross-eyed! Bless him.
SEO, CRO, Visits, UX, Goals, Content, Keywords, PPC, Inbound Links, Page Ranks, Scores etc etc Continue reading
The Benefits of Blogs in the Construction Industry
I was doing my usual routine Analytics check up on my blog yesterday and decided to checkout my keyword report with an emphasis on my ‘long tail’ keywords. Long tail keywords are niche or very specific keywords used in search engines to reach a webpage, site or landing page. Continue reading
Google Analytics add Goal Sets 2,3 and 4 to custom reports
Today, Google Analytics extended the option to select Goal Sets 2,3 and 4 (Goals 6-20) to the custom reports facility. Previously you were only able to select Goal Sets 1 (Goals 1-5) within your custom reports which made it frustrating when you want to know which campaigns were converting for each goal specified in Goal Sets 2,3 and 4. Continue reading
Opt-In or Opt-Out and the impact on email marketing metrics
When collecting prospect or customer data via your website or any paper based forms you ‘must’ and ‘have’ to think about ‘how’ you are collecting that data.
Many companies, mainly B2C, will offer the ‘Opt-out’ mechanism where you will be given the option to opt-out of receiving any further marketing material from that company in the future. Meaning if you miss the statement, you have automatically opted-in. It’s common ground for B2C companies to employ this tactic in order to increase the volume of data for future marketing purposes. Continue reading
How businesses can use Twitalyzer to measure social media performance
Tweet: How to measure social media success
Tweet: 732 free tools to measure social media
Tweet: How to measure social media success
Tweet: 101 free tools to help your understand social media
Tweet: 11 ways to increase success on Twitter
Does the above sound or look familiar? Is your timeline full of tweets like this?
There are hundreds of free tools out there being tweeted all day, everyday. Tools which allow you to monitor your social media activities but there is no one tool as good as Twitalyzer. It really is ‘serious analytics for the social media expert’. Ok, firstly I am no expert but I do love analytics and social media. Continue reading