Many B2B marketers love reporting just the top level figures or metrics to their board members. These top level metrics consist of Visits, Unique Visitors, Pageviews, Pages/Visit, Bounce Rate etc which you see on your dashboards. To a certain degree they are standard metrics which your Execs will understand and base their opinions and success of the website very quickly. Hence that is why you report them and no others. Right? Continue reading
Author Archives: Pritesh Patel
AVE – What is it actually measuring in PR?
Metrics, KPI’s, measurement tools, insights, data driven actions and reporting conversions has grown in popularity amongst all marketers who now have multiple tools and resources at hand to make it easier to measure success, report ROI’s and report tangible values against their worth to the members of the board. However, there is one metric which I am struggling to see any progression, movement or clarification. (I seem to be a ‘metric’ man) Continue reading
How to measure the effectiveness of your online press release
There is a stat floating around various social media sites that 28% of websites worldwide use Google Analytics to measure web activity (and other offline and online initiatives). Like me, if you are using Google Analytics then how are you distinguishing or identifying all the links floating around the world wide web which point back to your website, landing page or blog posts? Continue reading
Step By Step Guide to Modelling for E-Mail Campaign Effectiveness
Many B2B businesses will be looking at cost effective ways of reaching out to their target audience, customers and partners and one of those ways to effectively communicate is to use e-mail marketing campaigns. Be it to launch a new product or promote a new corporate brochure or even a technical white paper, e-mail has proved to be a successful way of achieving conversions. Those who have succeeded will have planned, modelled and set objectives prior to a campaign being executed. How do you know what success looks like if you have not set any goals or objectives? Continue reading
“I Googled your company and I saw your service stinks”
Yes, you read the title of this post right.
In the very near future (and when I say future I mean it could be in the next 5 minutes) a prospect or a customer could ring your business and say “I Googled your company and I saw that your products are rubbish, I also saw that your customer service stinks and your delivery times were very poor”. Continue reading
5 metrics to measure for a B2B website
Many B2B businesses still have no idea what the objectives are for their websites. Is the website a marketing tool or a business tool? Who contributes to its content? What is the main purpose of the website? How can you tell if it is doing well? Is it generating me leads? Are my customers using it as a resource for decision making or product specification? Continue reading
B2B’s fear of social media and change
2009 was the year to test social and for B2B businesses to become aware of the benefits of using social media as an integral part of their strategy for 2010. It is clear that social media is starting to take on an important role in many B2B marketing plans as I have lost count in the last few days of the number of tweets on Twitter which contain ’social media spend to grow in 2010′and ‘businesses to increase usage and budget for social media activities in 2010′. Yet there are still some small and medium sized B2B companies reluctant to adopt a social media strategy next year. Continue reading