Over the past 18 months I have met many construction product marketers and businesses alike. They all have the same goals and same marketing problems.
Marketing is no longer just about marketing products for construction product businesses.
Think about it. All products conform to some sort of standard or criteria making them all the same on paper – so what’s a businesses USP?
The more I speak to marketers – the more its evident that todays marketing is about marketing expertise.
Its knowledge. Its ability to solve complex problems. Its ability to teach.
So, I have just put together some thoughts into a presentation for your consumption. Enjoy!
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