Who cares and so what? Two questions you should always ask yourself when coming up with ideas for any marketing campaign. I love these two questions because every time I have ask these questions, I never get a straight reply. It causes people to think….and think harder about what they are doing or trying to explain.
An idea might be truly great and have all the fancy tinsel and bows on it…but the bottom line is who cares and so what? Continue reading
For so long B2B marketers have had the concept of targeting businesses and corporates with their marketing activities and sucess is ultimately achieved by the number of new businesses acquired by a particular campaign.
But things have changed now.
Yes B2B is still business to business but if you think about it, you have always been targeting a person within that business to influence and direct your messaging towards right? It’s that one person who is seen as an influencer or a decision maker, it’s not the business that makes the decisions it’s that one person (together with the influencer) whether it be a buyer or I.T Manager or an Architect. It’s the one person who either engages with your brand or messaging or passes it on. So is this person to person (P2P) marketing or even business to person (B2P) marketing to be a bit more specific? Continue reading
Many B2B businesses will be looking at cost effective ways of reaching out to their target audience, customers and partners and one of those ways to effectively communicate is to use e-mail marketing campaigns. Be it to launch a new product or promote a new corporate brochure or even a technical white paper, e-mail has proved to be a successful way of achieving conversions. Those who have succeeded will have planned, modelled and set objectives prior to a campaign being executed. How do you know what success looks like if you have not set any goals or objectives? Continue reading