I was going through my blogs search keyword report and came across this nice little search term which I thought I would have a go at trying to answer:
Quick answer is “It isn’t. It can be anything you want it to be”.
During my client days as a Marketer, our agency used 2.5 as the advertising value.
I attended a Digital Marketing conference back in 2010 and a guy presenting on PR stated that the AEV was 20!!
So why is it 5 you ask? Well it isn’t, go pick a number…..a really big number.
Also see my post on AEV – What is it actually measuring and who cares?