Useful Resources and Guides for Marketers in Construction

Useful list of people on Twitter, links to resources and videos and much more

Here’s a collection of useful things for building product marketers and other marketers from the wider industry including people to follow on Twitter, research papers to buy or download and videos/webinars to watch to improve your learning.

Last updated: 29/06/2015 (Added Leonie Thomas and her Blog in ‘People to follow’ and ‘Blogs to follow’)

A simplified visual of how the Construction supply chain works:

Construction supply chain diagram flowchart Source.

Infographic showing how a typical £10m contract using a 2 stage approach would work:


People you must follow on Twitter:

  • Brickonomics – For all things economics, trends and insights in construction.
  • Noble Francis – Economics Director for the Construction Products Association. He breathes out construction data. Amazing.
  • Nick_Pauley – MD of digital marketing agency Pauley Creative.
  • Paul Wilkinson – If you mixed Construction IT and PR together you end up with Paul.
  • SuButcher – Social media go-to-person in the sector.
  • LizMale – PR lady tweeting everything about green, housing and property market.
  • ewardhunt – MD of Foundation PR, specialising in PR for the property sector.
  • Leonie Thomas – Freelance Construction Marketer specialising in bid writing and tender submissions.
  • Conservengineer – Richard is a Structurual Engineer and tweets about all things heritage & conservation.
  • Fairsnape – Martin is all about sustainability and CSR.
  • Sharpeneer – David is a Structural Engineer with super sense of humour and a very helpful guy.
  • ShropsArchitect – Architect who is always willing to help. Talk to him about #askarchitect too!
  • SnowArchitects – Dave is a cutting-edge Architect. If you want to talk Augmented Reality then Dave is ya man!
  • Noynek – Civil Engineer, useful brain to pick if you ever need to.
  • ArchitectMark – web savvy Architect, always helpful.
  • Dantechnologist – Chartered Architectural Technologist. Here if you ever need to chat to one.
  • ThirlwallAssoc – Landscape Architect who talks about river restoration and sustainable landscapes.
  • studioklaschka – My go-to Architect (Phillipa) for questions regarding specification, products and materials.
  • Rob_Celotex – Technical man over at Celotex. Tweets a lot about the Green Deal and regulations. Great sense of humour too!
  • StephenHamilNBS – Director of Design at RIBA Enterprise. If you have any questions about BIM & NBS Software then he’s ya man.
  • CICCEO – CEO of Construction Industry Council. You just have to follow don’t you?
  • Virtuarch – James is the go-to person for any BIM or Autodesk questions. He’s also rubbish at Fantasy Football.
  • CaseyRutland – Casey for all things BIM. He’s the Associate Director over at Arup.
  • Oatfedgoat – CAD Technician working for a rather large transportation company below ground in London. He’s also lucky at Fantasy Football.
  • Liz1Stanley – Engagement Marketing Strategist over at UBM Built Environment – she manages & assists the UBM teams inbound marketing strategies.
  • ElrondBurrell – Associate at Architype. Elrond talks about BIM and Passivhaus. Another insightful guy to follow.
  • MarkHarris1863 – Chair of Engineered Panels in Construction. Also works for Kingspan. 1863 is not his DoB.
  • JulieDDrill – MD of D-Drill Group and Business Woman of the Year 2011/12. Very passionate about construction. You’ll have some good conversations with her about the industry.
  • @Wheelerjo27 – Senior Policy Advisor at UK Green Building Council. Could be a useful person to quiz if you have any questions about green policies.
  • HuntArchitects – Very helpful architects who are also connected with some of the others on this list.
  • danpitkin – Specification Manager and BIM Cordinator over at AluK GB Ltd. Great chap and very helpful. Also appeared on Construction Marketing Podcast.
  • outsidewrecker4 – David Frise is the CEO of AIS Association of Interior Specialists.

Also see the following posts for:

Journalists and editors on Twitter:

  • cn_tm – Tim is Digital Editor over at CN.
  • CNRebeccaEvans – Editor and CN and also running the #loveconstruction hashtag.
  • CNTomFitz – News Editor at CN.
  • ajrhayman – News Editor at Building.
  • VernOnBuilding – Senior Reporter at Building.
  • Sarahr100 – Editor at Building Magazine
  • WillN_BG – News Editor at Business Green.
  • JoeyGardiner – Assistant Editor at Building.
  • SaraBean2 – Freelance Journalist and Editor focused on green issues and the built environment.
  • AlexSmith68 – Editor of CIBSE Journal.
  • Grace_Barbour – Interim Editor for Barbour News. Get on their blog!!
  • WRStirling – Will is the Managing Editor of The Manufacturer mag.
  • luke_cross1 – Editor at Social Housing mag.
  • AnnaWinston – Online Editor at
  • AmandaBaillieu – Editor-in-Chief at Building Design.
  • elliswoodman – Executive Editor at Building Design.
  • RoryOlcayto – Deputy Editor at Architects Journal.
  • tcmurray – Christine, Editor at Architect Journal.
  • BMJnet – Fiona is the Editor in Chief of Builders Merchant Journal.
  • CNKatieBarker – Features Editor at CN.
  • MatHamerville – Digital Media Manager at Hamerville mags.
  • UW_Megan – Megan Darby is the Energy Editor over at Utility Week mag.
  • LewisBMJn – Senior Reporter for BMJ, the oldest-running magazine for builders, timber and plumbers merchants.
  • Will Hurst – Will is the Deputy Editor at AJ.

Must Follow Industry Blogs:

Industry Ebooks, Documents and Guides:

Market Research Sites and Downloads:

Whiteboard Videos:

Webinar to watch focusing on-page SEO for Product Manufacturers:

This webinar focuses on what to look for on your website to know it has the basics of SEO. Many website are launched with no SEO and then marketers find that their website is no longer visiblie in search engines.

Watch this webinar and then perform the same things on your website to see if it has the basics.


Useful Slideshare presentations to view:

Have I missed anyone or anything?

There you have it….if you know of a resource which would be useful for anyone in building products or in the wider construction marketing field then please do leave a comment below or get in touch!
Thank you!


  • Leonie

    February 25, 2014, 1:51 pm

    Great resource, Pritesh. Thanks!

    • Pritesh Patel

      February 25, 2014, 5:00 pm

      Thanks Leonie. Please do let me know if you think there’s something worth adding to the list for others to use/read/follow.

  • Cara

    March 11, 2015, 11:38 am

    Hi Pritesh,

    Thanks for this, its a great section and so useful. Although if you could amend it so the links they open in a new window it would be perfect. I kept loosing your site while I was browsing around.

    Another great resource for overseas construction workers is


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