You may not require 125 posters , 10,000+ email broadcasts or 34,921 visits to have generated some uplift somewhere.
So who should care about outcomes?
You should. The marketer.
You know what will get you a pay rise?
Focusing on outcomes.
Then improving those outcomes.
Improving outcomes by becoming more efficient and smarter.
Not necessarily by spending more or doing more.
Digital Marketing Consultant (Freelance) specialising in the Construction sector. I help marketing departments set objectives, discover goals, set KPI's, plan and develop campaigns to exceed set objectives.
I also provide training on Digital Marketing Strategy Planning and Google Analytics.