You may not require 125 posters , 10,000+ email broadcasts or 34,921 visits to have generated some uplift somewhere.
So who should care about outcomes?
You should. The marketer.
You know what will get you a pay rise?
Focusing on outcomes.
Then improving those outcomes.
Improving outcomes by becoming more efficient and smarter.
Not necessarily by spending more or doing more.
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Digital Marketing Consultant (Freelance) specialising in the Construction sector. I help marketing departments set objectives, discover goals, set KPI's, plan and develop campaigns to exceed set objectives.
I also provide training on Digital Marketing Strategy Planning and Google Analytics.