I’ve been recently thinking about the duties of a marketer. Most marketers I know of, and based on my own experience as an in-house marketer, would be 100% focused on the target audience (prospects) and existing customers. Retention and acquisition. But 0% was focused on making the company look attractive to new talent. You know, the next Procurement Manager or the Software Engineer or the Marketing Assistant. Typically, a website…
SEO has changed massively over the last 3-5 years. There used to be a time when you would pick some keywords and then stuff them into as many pages as you can then…..voila! There used to be a time when Google would release a major update to it’s algorithm twice a year. Now it’s like almost every month. There used to be a time when you could pay someone, or…
The latest episode of Construction Marketing Podcast is now live. Joining me on episode 7 is Mike Reader, Head of Bidding and Proposals for Pick Everard and Freelance Bid Writer Leonie Thomas. In this episode, we talk about capturing construction project information to then enable marketers to use the info to produce better and more relevant bid materials and case studies. Leonie and Mike share their tips and challenges they…
I recently stumbled across a report [link at bottom] called “Inspiring the next generation” which had just been published by the Construction Industry Council following a survey they conducted earlier this year to find out if people are satisfied with working in the industry and what inspired them. They gathered views in four key areas: Attitude to the industry Progress on Sustainability Social Media Innovation Over 700 people took part…
Over the past few months I’ve been helping a few construction and non-construction clients find their next Digital Marketing person. I’ve been helping them vet CV’s and conduct interviews, advised on questions they should be asking and what tasks they could and should be giving applicants. I’ve been a little bit disappointed to be honest (finding balance between academics and real life experience) and so I’ve decided to write some tips to help…
Google Analytics recently announced they are bringing back Benchmarking reports for all Google Analytics users. If you login to your account you should see “Benchmarking” within the Audience category of reports as shown below. I’ve just spotted the reports appearing in my accounts as of today and here’s a quick glimpse of what data is available to compare. If you don’t see the reports yet in your account then scroll…
Twitter announced this morning that Twitter Analytics is now open to all users – it was already open to all users but there’s been a complete revamp in the data available. Here’s a quick look around: Overall tweet performance and monthly comparison: Useful to see if this months activity has generated more impressions than previous month – but remember this needs to be put into context or viewed alongside other…
Some of you maybe aware of a new campaign launched last week by the UKCG (UK Contractors Group) titled “Born to Build” with the aim of attracting the younger crowd to take up careers in construction. I think everyone in the industry has a duty of care to make every effort possible to make the industry attractive to work in. It’s a great campaign and I’m glad to see that…
M&S released its latest trading update this morning and blamed the poor sales mainly on the website moving to a new platform. Let’s just remind ourselves that they spent £150m on the new website. “Marks and Spencer has reported a big drop in online sales after its move to a new website platform hit trading. Sales at M&S.com were down 8.1% in the 13 weeks to 28 June, with M&S chief Marc…