I’ve been recently thinking about the duties of a marketer.
Most marketers I know of, and based on my own experience as an in-house marketer, would be 100% focused on the target audience (prospects) and existing customers. Retention and acquisition.
But 0% was focused on making the company look attractive to new talent. You know, the next Procurement Manager or the Software Engineer or the Marketing Assistant.
Typically, a website would have a half arsed Careers page built with a very short piece of text (so dull it’s almost a cure for insomnia) and a list of current vacancies.
And that’s about it.
So I decided to check out a few sites and collate some interesting approaches which others have taken and put it into a bit of a list for you – maybe you can take a few of these ideas from others and start allocating budget towards improving the image and perception of your company on your website?
Maybe one of your website goals in 2015 is to generate 2000 organic applications via the website. In other words, not via any agencies. (Tip, use campaign tagging and separate landing pages). Continue reading