My Blog

A Blog for Digital Marketers in the Construction, Engineering and Construction Products Sectors.

Construction Product Marketers: Enable & Get the F**k Out The Way

Over the past 18 months I have met many construction product marketers and businesses alike. They all have the same goals and same marketing problems. Marketing is no longer just about marketing products for construction product businesses. Think about it. All products conform to some sort of standard or criteria making them all the same on paper – so what’s a businesses USP?

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25 Very Important Questions to Ask Yourself Before Going Live With a New Construction Business Website

This is a helpful list of questions (in no particular order) you, the construction marketer, may want to ask yourself just before hitting that “go live” button for your newly re-designed website. There is a FREE downloadable document at the end of the post to give you some guidance and advice on each of the questions and what you need to do or check to ensure you launch your construction business…

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Spam Events and Keywords in Google Analytics

Today I have just noticed that the below event in your Google Analytics event tracking reports is actually spam. I did actually notice it a few days ago on another clients profile but it just so happens that there was some event tracking integration going on at the same time – so i just put it down to user error (developer not following instructions).

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10 Lessons Learnt During My First Year in Business

Wooo hooo! My first year in business is complete. Lots of lessons learnt and lots of successes along the way. I left the agency scene 12 months ago now to start up as a freelance digital marketing manager/consultant and it’s been a super 12 months. During the early stages of going solo I was asked by many of my followers on Twitter about taking the plunge and if I had…

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10 Awesome Career Pages Worth Taking Inspiration From

I’ve been recently thinking about the duties of a marketer. Most marketers I know of, and based on my own experience as an in-house marketer, would be 100% focused on the target audience (prospects) and existing customers. Retention and acquisition. But 0% was focused on making the company look attractive to new talent. You know, the next Procurement Manager or the Software Engineer or the Marketing Assistant. Typically, a website…

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5 Common SEO Questions I Get Asked by Construction Marketers

SEO has changed massively over the last 3-5 years. There used to be a time when you would pick some keywords and then stuff them into as many pages as you can then…..voila! There used to be a time when Google would release a major update to it’s algorithm twice a year. Now it’s like almost every month. There used to be a time when you could pay someone, or…

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Tips for Capturing Construction Project Information for Marketing & Bid Proposals

The latest episode of Construction Marketing Podcast is now live. Joining me on episode 7 is Mike Reader, Head of Bidding and Proposals for Pick Everard and Freelance Bid Writer Leonie Thomas. In this episode, we talk about capturing construction project information to then enable marketers to use the info to produce better and more relevant bid materials and case studies. Leonie and Mike share their tips and challenges they…

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60% of respondents feel that social media is not being used appropriately by the construction industry

I recently stumbled across a report [link at bottom] called “Inspiring the next generation” which had just been published by the Construction Industry Council following a survey they conducted earlier this year to find out if people are satisfied with working in the industry and what inspired them. They gathered views in four key areas: Attitude to the industry Progress on Sustainability Social Media Innovation Over 700 people took part…

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5 Tips to Help You Get That Digital Marketing Job

Over the past few months I’ve been helping a few construction and non-construction clients find their next Digital Marketing person. I’ve been helping them vet CV’s and conduct interviews, advised on questions they should be asking and what tasks they could and should be giving applicants. I’ve been a little bit disappointed to be honest (finding balance between academics and real life experience) and so I’ve decided to write some tips to help…

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