In this video I give construction marketers ideas on where to source content ideas from. They include using reports and filters in Google Analytics, old and new enquiries submitted into the business, social media research and listening tools, industry forums and….your own business employees (all departments except for Marketing). Remember to also check out all my other whiteboard videos over in the videos section.
Transcript Welcome back, folks, for another episode, another video. In this video, I’m talking about what are search landing pages. Something that I’ve often recommended to clients in order to scale websites, in order to grow traffic. It’s often used as a tactic primarily to target a very niche audience or a very specific set of search queries by producing content, by producing relevant landing pages only accessible via search,…
Congratulations on launching a company blog. The place where you will market your companies expertise in whatever it is you do. Now the hard stuff starts. You thought the hard part was getting the blog designed and populated with some launch posts right? Wrong. The hard graft comes now…..the strategy to market the blog…..creating awareness that it exists….creating content which is required by your audience……optimising it to attract long tail search…
Which of these 2 websites would you want to be responsible for?
Over the past 18 months I have met many construction product marketers and businesses alike. They all have the same goals and same marketing problems. Marketing is no longer just about marketing products for construction product businesses. Think about it. All products conform to some sort of standard or criteria making them all the same on paper – so what’s a businesses USP?
This is a helpful list of questions (in no particular order) you, the construction marketer, may want to ask yourself just before hitting that “go live” button for your newly re-designed website. There is a FREE downloadable document at the end of the post to give you some guidance and advice on each of the questions and what you need to do or check to ensure you launch your construction business…
Today I have just noticed that the below event in your Google Analytics event tracking reports is actually spam. I did actually notice it a few days ago on another clients profile but it just so happens that there was some event tracking integration going on at the same time – so i just put it down to user error (developer not following instructions).
Wooo hooo! My first year in business is complete. Lots of lessons learnt and lots of successes along the way. I left the agency scene 12 months ago now to start up as a freelance digital marketing manager/consultant and it’s been a super 12 months. During the early stages of going solo I was asked by many of my followers on Twitter about taking the plunge and if I had…
Now you can view the analytics for individual tweets via the Twitter app on your smartphone. Here’s how: 1. View the tweet you want to view the analytics for and click on the 3 dots (more options):
I’ve been recently thinking about the duties of a marketer. Most marketers I know of, and based on my own experience as an in-house marketer, would be 100% focused on the target audience (prospects) and existing customers. Retention and acquisition. But 0% was focused on making the company look attractive to new talent. You know, the next Procurement Manager or the Software Engineer or the Marketing Assistant. Typically, a website…