How to exclude or remove traffic from semalt.com in Google Analytics using a simple filter
Many web analytics peeps will be seeing a strange referrer at the top of Google Analytics reports for their sites.
Semalt.com is a piece of software that tracks a sites position in search engines and it works by sending out a crawler to your site.
These crawlers are then being logged as referral traffic in Google Analytics which is not a nice thing to happen. It’s not how other software providers do things – some say it’s a clever marketing stunt in order to get the attention of web masters.
The quickest way of excluding this traffic from semalt.com is by creating a custom filter in Google Analytics and I’ve produced a short video below to help you set it up.