Construction Digital Marketing Training

Introduction to Digital Marketing Workshop

Ideal for: New marketers who are responsible for online marketing for the company

Understanding the general overview of the digital marketing landscape is essential prior to creating a strategy for your business.

Ideal for those new to digital marketing or require a basic level of understanding before specialising in specific areas.

From this training course you will learn about the key channels, implementing campaigns and be able to apply the fundamentals to help you create and measure an effective digital marketing plan.

Getting Started with Google Analytics Workshop

Ideal for: Marketers responsible for website performance and campaign planning

No doubt you will have Google Analytics installed on your website and you’ll probably have logged in a few times and viewed the data a few times only to be confused by all the numbers and reports.

This course will help you understand each report, metrics and dimensions with Google Analytics, how to set up goals for your website, how to interpret the data and reports and how to create your own dashboards and custom reports. You’ll need to have admin access to your account for this course.

Search Optimisation and Content Strategy Workshop

Ideal for: Marketers who are focused more on content development and PR activity

Before you start creating a plan to increase traffic from search engines, you’ll need to know how search engines work, how your website is structured and how users search for content.

In this training programme you’ll learn about SEO and the recent algorithm updates, understanding Google’s quality guidelines, link building and producing quality content that ranks well in search engines. It is essential you have access to Google Analytics for this training course.