Ideal for: Marketers who are focused more on content development and PR activity
Before you start creating a plan to increase traffic from search engines, you’ll need to know how search engines work, how your website is structured and how users search for content.
In this training programme you’ll learn about SEO and the recent algorithm updates, understanding Google’s quality guidelines, link building and producing quality content that ranks well in search engines. It is essential you have access to Google Analytics for this training course.