Cut to the chase. Is the construction industry ready for social media? My answer is simple…No…..not yet anyway!! After attending the Social Media in the Built Environment workshop on Wednesday and the Construction Marketing event on Thursday it is clear to me that we, as marketers, are still too early for adopting a social media strategy for maximising business benefits and for strengthening relationships. Social media within the construction industry is at the ‘newborn’ stage and people are still unfamiliar with the whole concept, they are still looking around for answers and examples and success stories to build a framework upon. Continue reading →