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Category Archive - Social Media

Sourcing Blog Content Ideas for Your Construction Website

In this video I give construction marketers ideas on where to source content ideas from. They include using reports and filters in Google Analytics, old and new enquiries submitted into the business, social media research and listening tools, industry forums and….your own business employees (all departments except for Marketing). Remember to also check out all my other whiteboard videos over in the videos section.

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10 Awesome Career Pages Worth Taking Inspiration From

I’ve been recently thinking about the duties of a marketer. Most marketers I know of, and based on my own experience as an in-house marketer, would be 100% focused on the target audience (prospects) and existing customers. Retention and acquisition. But 0% was focused on making the company look attractive to new talent. You know, the next Procurement Manager or the Software Engineer or the Marketing Assistant. Typically, a website…

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5 Common SEO Questions I Get Asked by Construction Marketers

SEO has changed massively over the last 3-5 years. There used to be a time when you would pick some keywords and then stuff them into as many pages as you can then…..voila! There used to be a time when Google would release a major update to it’s algorithm twice a year. Now it’s like almost every month. There used to be a time when you could pay someone, or…

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60% of respondents feel that social media is not being used appropriately by the construction industry

I recently stumbled across a report [link at bottom] called “Inspiring the next generation” which had just been published by the Construction Industry Council following a survey they conducted earlier this year to find out if people are satisfied with working in the industry and what inspired them. They gathered views in four key areas: Attitude to the industry Progress on Sustainability Social Media Innovation Over 700 people took part…

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A Quick Look at the New Twitter Analytics – Now Open to All

Twitter announced this morning that Twitter Analytics is now open to all users – it was already open to all users but there’s been a complete revamp in the data available. Here’s a quick look around: Overall tweet performance and monthly comparison: Useful to see if this months activity has generated more impressions than previous month – but remember this needs to be put into context or viewed alongside other…

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5 Tools to Help You Manage Your Social Media Activity

I know many marketers struggle with managing their social media profiles whether for networking or for marketing their particular brands. More often than not the problems are ‘time’ and ‘resources’. Time to update profiles and resources to find and curate the content to share. (Which sometimes also makes me wonder that it’s not been properly thought through)

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Which of the top 100 Architects and Practices are on Twitter?

Below is a table which shows the top 100 architect practices as published by Building magazine and one click follow buttons so that you can start following them over on Twitter. The league table seems to date back to 2010 and I can’t seem to find a more current list published by anyone. If anyone knows of a more current list then please do let me know and I will republish the…

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Why construction folk should focus less on Twitter and more on these 3 social sites

Let’s face it, when you think of “social media marketing” you automagically think of Twitter, Facebook, Pinterest and LinkedIn. You think of these platforms as advertising mediums whereby you use them to promote your brand, products or services with the goal in mind to create more contacts or web traffic or brand awareness. You can tweet a blog post and hope someone, somewhere gives a monkeys about what you’ve just…

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