The Role of Online Building Product Directories for Marketing

Many marketers often frown when it comes to spending money with online construction and products directories and resources. Often it’s because of naivity and over managing ones own expectations. I often get asked if budget should be allocated to online product directories and the answer is always the same. View the presentation below to find out. Any questions or comments please feel free to leave them below in the comments…

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Tips for construction marketers planning on building quality links

So it has been uncovered that the Halifax bank website was hit by a Google penalty and lost a chunk of visibility in Google and therefore traffic to their site. This potentially could be a massive loss in revenue for Halifax if prospects are searching for  ‘mortgages’, ‘low interest loans’ or ‘refinancing packages’ and the Halifax website is nowhere to be seen in Google. What happened? In a nutshell, an…

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How do I measure my online brand campaigns?

The last two years have been difficult times for businesses across the globe with the impact of the recession and economic downturn. Marketing departments within leading businesses had to work harder to ensure that their brand remains strong and maintains its market share during such turbulent times. Some businesses however, suffered due to the lack of investment in marketing and had to lose staff or even cut budgets. Is this…

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