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Category Archive - SEO

5 Common SEO Questions I Get Asked by Construction Marketers

SEO has changed massively over the last 3-5 years. There used to be a time when you would pick some keywords and then stuff them into as many pages as you can then…..voila! There used to be a time when Google would release a major update to it’s algorithm twice a year. Now it’s like almost every month. There used to be a time when you could pay someone, or…

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The Role of Online Building Product Directories for Marketing

Many marketers often frown when it comes to spending money with online construction and products directories and resources. Often it’s because of naivity and over managing ones own expectations. I often get asked if budget should be allocated to online product directories and the answer is always the same. View the presentation below to find out. Any questions or comments please feel free to leave them below in the comments…

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Tips for construction marketers planning on building quality links

So it has been uncovered that the Halifax bank website was hit by a Google penalty and lost a chunk of visibility in Google and therefore traffic to their site. This potentially could be a massive loss in revenue for Halifax if prospects are searching for  ‘mortgages’, ‘low interest loans’ or ‘refinancing packages’ and the Halifax website is nowhere to be seen in Google. What happened? In a nutshell, an…

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