So it has been uncovered that the Halifax bank website was hit by a Google penalty and lost a chunk of visibility in Google and therefore traffic to their site. This potentially could be a massive loss in revenue for Halifax if prospects are searching for ‘mortgages’, ‘low interest loans’ or ‘refinancing packages’ and the Halifax website is nowhere to be seen in Google. What happened? In a nutshell, an…
I have to admit losing 90% of keyword data is a kick in the gonads for marketers, but it’s not the keyword data loss I’m worried about. It’s the re-education of clients that I’m worried about. Starting from scratch.
I’m a friendly guy you know. I like to go out my way to help people. So I’ve decided today to help my man Sean Patrick Si (I have no idea who he is). He asks a very, very good question. So, here’s my help:
I recently did my first webinar to the in-house marketing folk showing them the 7 quick things they can check on their own, and their competitors, websites to see if it contains the basics of SEO. Over the past few months I have noticed a few websites launched and were promoted on Twitter so I always pretty much go check them out.
Yesterday I was at the Blueglass UK content marketing party in London to hear Kevin Gibbons talk about the state of SEO and Content Marketing in the UK. Kevin made some brilliant points in his presentation and made a note of a few the best ones here:
The last two years have been difficult times for businesses across the globe with the impact of the recession and economic downturn. Marketing departments within leading businesses had to work harder to ensure that their brand remains strong and maintains its market share during such turbulent times. Some businesses however, suffered due to the lack of investment in marketing and had to lose staff or even cut budgets. Is this…
Yes, you read the title of this post right. In the very near future (and when I say future I mean it could be in the next 5 minutes) a prospect or a customer could ring your business and say “I Googled your company and I saw that your products are rubbish, I also saw that your customer service stinks and your delivery times were very poor”.