I have to admit losing 90% of keyword data is a kick in the gonads for marketers, but it’s not the keyword data loss I’m worried about.
It’s the re-education of clients that I’m worried about. Starting from scratch.
Well……..how could he? He can’t can he? That’d just be silly if he could though.
Yesterday I Googled for HSBC and noticed a rather peculiar SERP:
Uh oh! What do you think?
— Danny Denhard (@dannydenhard) January 7, 2013
I’m a friendly guy you know. I like to go out my way to help people. So I’ve decided today to help my man Sean Patrick Si (I have no idea who he is).
He asks a very, very good question.
So, here’s my help: Continue Reading
I recently did my first webinar to the in-house marketing folk showing them the 7 quick things they can check on their own, and their competitors, websites to see if it contains the basics of SEO.
Over the past few months I have noticed a few websites launched and were promoted on Twitter so I always pretty much go check them out. Continue Reading
Yesterday I was at the Blueglass UK content marketing party in London to hear Kevin Gibbons talk about the state of SEO and Content Marketing in the UK.
Kevin made some brilliant points in his presentation and made a note of a few the best ones here: Continue Reading
The last two years have been difficult times for businesses across the globe with the impact of the recession and economic downturn. Marketing departments within leading businesses had to work harder to ensure that their brand remains strong and maintains its market share during such turbulent times. Some businesses however, suffered due to the lack of investment in marketing and had to lose staff or even cut budgets. Is this a wise thing to do? I don’t know and I don’t think there is a definitive answer but what I do know is that a businesses ‘brand’ must work harder now than ever before. Continue Reading
Yes, you read the title of this post right.
In the very near future (and when I say future I mean it could be in the next 5 minutes) a prospect or a customer could ring your business and say “I Googled your company and I saw that your products are rubbish, I also saw that your customer service stinks and your delivery times were very poor”. Continue Reading