Tips for construction marketers planning on building quality links

So it has been uncovered that the Halifax bank website was hit by a Google penalty and lost a chunk of visibility in Google and therefore traffic to their site. This potentially could be a massive loss in revenue for Halifax if prospects are searching for  ‘mortgages’, ‘low interest loans’ or ‘refinancing packages’ and the Halifax website is nowhere to be seen in Google. What happened? In a nutshell, an…

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How do I measure my online brand campaigns?

The last two years have been difficult times for businesses across the globe with the impact of the recession and economic downturn. Marketing departments within leading businesses had to work harder to ensure that their brand remains strong and maintains its market share during such turbulent times. Some businesses however, suffered due to the lack of investment in marketing and had to lose staff or even cut budgets. Is this…

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“I Googled your company and I saw your service stinks”

Yes, you read the title of this post right. In the very near future (and when I say future I mean it could be in the next 5 minutes) a prospect or a customer could ring your business and say “I Googled your company and I saw that your products are rubbish, I also saw that your customer service stinks and your delivery times were very poor”.

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