Tips for construction marketers planning on building quality links
So it has been uncovered that the Halifax bank website was hit by a Google penalty and lost a chunk of visibility in Google and therefore traffic to their site. This potentially could be a massive loss in revenue for Halifax if prospects are searching for ‘mortgages’, ‘low interest loans’ or ‘refinancing packages’ and the Halifax website is nowhere to be seen in Google. What happened? In a nutshell, an…