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Category Archive - Email Marketing

3 reasons why you’re doing email marketing wrong

I come across a couple of marketers in the construction industry now and again who are sceptical about email marketing and if it does actually work. One even said “I don’t believe it works. We sent out one email to 30,000 contacts and we got nothing, so we stopped there”. It does work if you’ve set the right objectives and measured it correctly, but the biggest factor in email marketing…




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