Check out the pageviews before and after Alex Ferguson’s announcement that he’s retiring:
Fergie’s wikipedia pageviews pre & post retirement news
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Category Archives: Digital Marketing
Why Adwords Retargeting is awesome
Give your B2B website some goals. They don’t have to be difficult.
Giving your B2B website some goals to measure its performance against doesn’t have to be difficult nor do any goals need to be complex.
I had an interesting meeting a few days ago to discuss a new SEO and Analytics brief with a product manufacturer in the building industry. When the question was asked about ‘website goals’ it was followed by a moment of a silence.
Almost a silence that said “Goals? We don’t really have any”.
“So why have you given us a brief about SEO? I thought.
Most marketers I deal with don’t have any goals for their website(s), but its essential to have some goals as early on as possible well before you start thinking about tactics and agency sourcing. Continue reading
What does a Digital Marketing Manager Do?
So what does a digital marketing manager do?
It’s a good question. A question which could generate many different answers based on experience and if you ask someone in-house or agency.
I was a Digital Marketing Manager agency side. Born out of being a Marketing Manager client side. But now I’m a freelance consultant.
I just wanted to be good at doing online stuff and doing it my way. So I specialised in one area, mainly analytics, and got good at it. Continue reading
Brilliant “Black Friday” PPC Ad
Twitter buddy @semantiks who works for Newlife Cleaning capitalised on the Black Friday craze by setting up this awesome PPC ad. Inspired by the genius thinking of Richard Fergie – PPC meistro!
Blueglass UK Content Marketing Event Round Up
Yesterday I was at the Blueglass UK content marketing party in London to hear Kevin Gibbons talk about the state of SEO and Content Marketing in the UK.
Kevin made some brilliant points in his presentation and made a note of a few the best ones here: Continue reading
Is technology moving quicker year on year?
I came across this picture on Twitter recently which kind of summed up how quickly technology is moving for us all. Do you agree? Do you find even more difficult to keep up with the pace of change? Continue reading
Setting website goals for B2B web marketing
Here is a link to my second post on the SmartInsights blog which takes a look at various B2B type macro goals which can be used on your website to measure performance and channels which drive those conversions.
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Having a good method for quickly reviewing the effectiveness of your B2B website is really important as the majority of your time and effort will be spent trying to get people onto your website as early on as possible in their purchasing cycle. Once prospects are on your site it’s then up to various factors around the quality of your content that must work together to get the visitor to convert into a lead.
Read more here: http://www.smartinsights.com/google-analytics/google-analytics-setup/10-goals-b2b-website/
Why your website should be like a world class football team
I was explaining how websites work to a ‘fresh’ out of college student (my cousin) at the weekend. After about 15 minutes of starting off with the basics it didn’t take long for him to go cross-eyed! Bless him.
SEO, CRO, Visits, UX, Goals, Content, Keywords, PPC, Inbound Links, Page Ranks, Scores etc etc Continue reading
Opt-In or Opt-Out and the impact on email marketing metrics
When collecting prospect or customer data via your website or any paper based forms you ‘must’ and ‘have’ to think about ‘how’ you are collecting that data.
Many companies, mainly B2C, will offer the ‘Opt-out’ mechanism where you will be given the option to opt-out of receiving any further marketing material from that company in the future. Meaning if you miss the statement, you have automatically opted-in. It’s common ground for B2C companies to employ this tactic in order to increase the volume of data for future marketing purposes. Continue reading