I’ve been thinking about us marketers in construction and the problems we face when it comes to marketing & improving results. Marketing in construction is perceived to be difficult because of the number of parties involved in a specific project and businesses want to market to everyone. See, I’ve had business owners say “We need to focus on the specification market”. 8 months go by and then “We need to focus…
Online value propositions is an interesting yet difficult area in the building products space because online itself is still an unchartered territory for many Marketing Managers and the meaning of value is commoditised in a sense by marketers (everyone offers some sort of value in a confusing way) and the definition of proposition is unknown or difficult to communicate for some. It’s just too hard for businesses to nail one…
Many marketers often frown when it comes to spending money with online construction and products directories and resources. Often it’s because of naivity and over managing ones own expectations. I often get asked if budget should be allocated to online product directories and the answer is always the same. View the presentation below to find out. Any questions or comments please feel free to leave them below in the comments…
It’s not uncommon to find marketers in construction doing digital marketing for doing digital marketings’ sake with no aims, goals or understanding if things are working or not. Many marketers just dive straight in and some are more cautious. The cautious ones think too much and never actually end up doing anything and the ones who dive straight in are guilty of wasting budget & resources by conducting lots of…
I know many marketers struggle with managing their social media profiles whether for networking or for marketing their particular brands. More often than not the problems are ‘time’ and ‘resources’. Time to update profiles and resources to find and curate the content to share. (Which sometimes also makes me wonder that it’s not been properly thought through)
Press cuttings folder 5 inch thick. 174 colour seps. 15 feature articles. 196,357 emails sent. 18 print ads.
Around this time of the year I always head over to Google Trends to see if Ecobuild 2014 is causing a bigger stir than any of the previous years on the web. After all the economy is looking up, construction is growing and companies are investing a little bit more in marketing. Is Ecobuild 2014 going to kickstart a wonderful year for marketing departments across the industry? Will live it live up…
If anyone had been watching Dragons’ Den then you may have seen the pitch by Carrie Bate. She started the company which sells ground coffee in a bag. Duncan asked “How much have you sold online?” To which Carrie replied “£400”. How could a good product that has been well positioned only sold £400 worth? So I jumped online (as you do) to have a look at the website and…
I’ve sat in front of many business owners and marketers over the last 7 years in construction both client side and agency side. During this time I’ve learnt a lot about how digital can help a business generate awareness, drive traffic and convert it into leads…..and how it can’t help a business. Yet. 99% of the time most businesses and marketers are shifting from print and PR based marketing to…
Ever wondered why some companies do what they do? Why do Hotpoint make washing machines? Why do Dyson make hoovers? Why do Casio make watches? Why do Yale make locks? Why do Baxi make boilers? Why does Alexander Dennis make single and double decker buses? (you probably didn’t know this right? You do now)