A little deck I’ve put together which explains what I’ve learnt after reading a stupidly superb book.
It’s about advertising, creativity and thinking differently. Simplistically differently.
Someone designed this. Then someone installed it. Then someone approved it. Then they all got paid. Continue Reading
I have to admit losing 90% of keyword data is a kick in the gonads for marketers, but it’s not the keyword data loss I’m worried about.
It’s the re-education of clients that I’m worried about. Starting from scratch.
No beating around the bush…..let’s get straight in…
Seriously. Whatever you are producing ask yourself “Who gives a crap about what I am about to publish?”. If it’s only you and your boss – stop.
Get out of your little product bubble and go solve some real problems for your customer.
Ever wondered why some companies do what they do?
Why do Hotpoint make washing machines?
Why do Dyson make hoovers?
Why do Casio make watches?
Why do Yale make locks?
Why do Baxi make boilers?
Why does Alexander Dennis make single and double decker buses? (you probably didn’t know this right? You do now) Continue Reading
Well……..how could he? He can’t can he? That’d just be silly if he could though.
Check out the pageviews before and after Alex Ferguson’s announcement that he’s retiring:
The conversion report in Google Analytics is probably the most important report in the entire platform. The conversion report shows you the percentage and absolute numbers of visits which converted into a set of defined goals for the website. Goals could be anything from enquiries through to video views.
Example of the conversion overview report:
Giving your B2B website some goals to measure its performance against doesn’t have to be difficult nor do any goals need to be complex.
I had an interesting meeting a few days ago to discuss a new SEO and Analytics brief with a product manufacturer in the building industry. When the question was asked about ‘website goals’ it was followed by a moment of a silence.
Almost a silence that said “Goals? We don’t really have any”.
“So why have you given us a brief about SEO? I thought.
Most marketers I deal with don’t have any goals for their website(s), but its essential to have some goals as early on as possible well before you start thinking about tactics and agency sourcing. Continue Reading