Experimenting with EmbeddedAnalytics to create Google Analytics Dashboards

I was recently contacted by Mark Schenkel of Embedded Analytics to try out a piece of software he’s created which allows you to quickly create and embed your Google Analytics data right into a web page. No more learning how the Google Analytics API works and no more remembering all those dimensions and metrics. I’m normally accustomed to using the Google Analytics API with Google Spreadsheets and some scripts to fetch…

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How to get to digital marketing awesomeness for Construction Marketers

It’s not uncommon to find marketers in construction doing digital marketing for doing digital marketings’ sake with no aims, goals or understanding if things are working or not. Many marketers just dive straight in and some are more cautious. The cautious ones think too much and never actually end up doing anything and the ones who dive straight in are guilty of wasting budget & resources by conducting lots of…

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5 Tools to Help You Manage Your Social Media Activity

I know many marketers struggle with managing their social media profiles whether for networking or for marketing their particular brands. More often than not the problems are ‘time’ and ‘resources’. Time to update profiles and resources to find and curate the content to share. (Which sometimes also makes me wonder that it’s not been properly thought through)

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Which of the top 100 Architects and Practices are on Twitter?

Below is a table which shows the top 100 architect practices as published by Building magazine and one click follow buttons so that you can start following them over on Twitter. The league table seems to date back to 2010 and I can’t seem to find a more current list published by anyone. If anyone knows of a more current list then please do let me know and I will republish the…

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Where’s the Ecobuild Buzz Gone?

Around this time of the year I always head over to Google Trends to see if Ecobuild 2014 is causing a bigger stir than any of the previous years on the web. After all the economy is looking up, construction is growing and companies are investing a little bit more in marketing. Is Ecobuild 2014 going to kickstart a wonderful year for marketing departments across the industry? Will live it live up…

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Why construction folk should focus less on Twitter and more on these 3 social sites

Let’s face it, when you think of “social media marketing” you automagically think of Twitter, Facebook, Pinterest and LinkedIn. You think of these platforms as advertising mediums whereby you use them to promote your brand, products or services with the goal in mind to create more contacts or web traffic or brand awareness. You can tweet a blog post and hope someone, somewhere gives a monkeys about what you’ve just…

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Was 8, Now 9 Website Lessons Learnt from The Little Coffee Bag Company on Dragons’ Den

If anyone had been watching Dragons’ Den then you may have seen the pitch by Carrie Bate. She started the company which sells ground coffee in a bag. Duncan asked “How much have you sold online?” To which Carrie replied “£400″. How could a good product that has been well positioned only sold £400 worth? So I jumped online (as you do) to have a look at the website and…

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