Digital Marketing Consultant specialising in the Construction sector.
My career in Marketing kicked off in the automotive sector managing the marketing department for a medium sized business for 4 years where I helped develop websites and implement the marketing strategy mainly focusing on new customer acquisition. I then transferred my skill set to Polypipe Civils, a leading product manufacturer within the water management and drainage sector as Marketing Exec then later promoted to Interim-Marketing Manager.
Here I was responsible for developing & implementing product marketing campaigns aimed at Specifiers, Engineers and Architects to increase product specification.
I am currently the Digital Marketing Manager for Pauley Creative, a digital consultancy serving building product manufacturers within the UK construction Industry. My main responsibilities are carrying out website audits, strategy development, reporting analytical insights and online marketing recommendations.
I’m also a regular speaker at CIMCIG events and other industry events organised by RIBA, British Woodworking Federation and Council for Aluminium in Building.
Recently I launched Construction Marketing Podcast for the marketing savvy marketer in the UK construction industry. Check it out here: Construction Marketing Podcast.
I also blog on the SmartInsights blog which is a resource site dedicated to all marketers in all sectors.