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A Blog for Digital Marketers in the Construction, Engineering and Construction Products Sectors.

10 Awesome Career Pages Worth Taking Inspiration From

I’ve been recently thinking about the duties of a marketer.

Most marketers I know of, and based on my own experience as an in-house marketer, would be 100% focused on the target audience (prospects) and existing customers. Retention and acquisition.

But 0% was focused on making the company look attractive to new talent. You know, the next Procurement Manager or the Software Engineer or the Marketing Assistant.

Typically, a website would have a half arsed Careers page built with a very short piece of text (so dull it’s almost a cure for insomnia) and a list of current vacancies.

And that’s about it.

So I decided to check out a few sites and collate some interesting approaches which others have taken and put it into a bit of a list for you – maybe you can take a few of these ideas from others and start allocating budget towards improving the image and perception of your company on your website?

Maybe one of your website goals in 2015 is to generate 2000 organic applications via the website. In other words, not via any agencies. (Tip, use campaign tagging and separate landing pages).

1. NotOnTheHighStreet.com

This is my favourite by far. The entire page gets over the culture and what it could possibly be like working for the company.

Very good use of images and photos and I love these short 60 second interviews with employees.

notonthehightreet work with us1

Great use of quirky staff imagery

notonthehightreet work with us1

Staff photos uploaded to the website

And then there’s this wonderful video…..

You can view the full page here. NotOnTheHighStreet.com/work-with-us

2. bChannels.com

Whilst scouring the web I came across this company website. Whilst the ‘Careers’ page is pretty basic I think there are a couple of nice pieces of marketing here.

The first is the bChannels Career Progression Roadmap. It’s a simple way of getting over the various roles within the company and the opportunities available. I just found it an interesting way of showing this.

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Clever way of showing the roadmap and case study profiles of staff

 

bChannels have also utilised video to communicate key messages and what is quite funny is the small “out-take” at around 2 mins which made me chuckle.

This was enough for me to see that someone has a good sense of humour in the company to allow the “blooper” to make it into the video.

Here it is…

You can view the full section for bChannels here: http://joinourteam.bchannels.com/

3. Lumosity

These guys have done a splendid job on image use and copywriting. This is a wonderful statement to make on landing on the ‘work with us’ page.

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First thing you see is this powerful statement. Clever use of highlighting the word ‘brighten’.

 

Good use of images to show what the office space is like and the general culture (ooooooh egg chairs!!)

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Great photos and also a very positive statement directly underneath

 

Anyone who knows me long enough will know I’m all for learning and development.

So this copy floated my boat and the way it is written is inspiring too.

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Good tone of voice and inspiring copy

 

You can view the entire page in full here: http://www.lumosity.com/jobs

4. Square.com

The Square careers page focuses on communicating its culture – in the intro copy they say “Our products reflect our culture”.

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Intro copy inspiring potential candidates that they can make a difference

 

Like many others, Square also put extra emphasis in good photography of the office and workspaces.

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Powerful use of imagery to show interior space

 

I love this paragraph! How awesome is this? To have the opportunity to celebrate every week with colleagues and help each other is a great idea.

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Cultures allow collaboration to happen easier

 

The page then ends with a bit of CSR and a company mission to encourage and empower the next gen of women in tech….

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Specific clubs, with missions, to get more women into technology. If a female candidate is on this page, she’d buy into this.

 

You can view the Sqaure ‘careers’ page here: https://squareup.com/careers

5. Bonobos.com

More than anything, I particularly like the copywriting on the Bonobos careers page.

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I love the last sentence in this piece of copy.

 

How many people in your workplaces are proud of the work they do and want to hang their achievements on the wall?

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Inspiring statements – “Because when you care, it shows”.

 

You can view the full Bonobos Careers page here: https://bonobos.com/jobs

6. Forward.co.uk

A very nice page (using parallax scroll I think) with some lovely ways of communicating the company values – and they are not the usual corporate, bull shitty values either…

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Great set of company values which inspires candidates

 

Be sure to check out the *SUBJECT TO CHANGE value – very very good!

See the Forward careers page here: http://www.forward.co.uk/careers/#culture

7. Airbnb.co.uk

I love so many elements of this page. Firstly it’s the opening statement….

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Very strong and powerful opening statement or mission

 

Luckily, the leaders at Airbnb must have some good connections to be able to bring the below people to inspire and teach their employees…..

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Imagine working at a place that brings in these people to share their experiences….

 

I just absolutely love the below call to action.

This is why you should work for this company. This is the mission this company is on. Wanna be a part of it?

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What’s the mission for the company you work for? Is it something you believe in?

I also love the below videos. In my first ever marketing job, the company director made sure that families were treated to perks as well employees. A nice touch.

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Your family is part of the workforce too

 

You can view the “Life at Airbnb” page here: https://www.airbnb.co.uk/jobs

8. Ooyala.com

I put this one in there because of the video on this page. It seems as though using video to communicate your company, culture and values can be very powerful. This one in particularly is well filmed and scripted….

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Very well filmed and scripted video – uses subtitles too which nobody else had thought about.

 

To view the full video and check out their careers page click here: http://www.ooyala.com/about/careers

9. Travis Perkins

Wahey! A construction brand. I picked Travis Perkins because of this image. This image just sums it all up for me.

Lovely, warm and emotional main image

Lovely, warm and emotional main image

 

View the dedicated Travis Perkins careers website here: http://www.tpcareers.co.uk/

10. Moz.com

Moz.com (formerly SEOmoz) have crafted up a very good careers page which very much focused on their culture – note, I follow Moz and this culture carries through to their social media presence – “always be helpful” mentality.

It’s not just some messages on a careers page – you want proof? Go follow them, like them, subscribe…..

Great storytelling video

Great storytelling video

 

Moz have focused the copy around their passions – if you get their passions and it aligns to your passions then you’re the perfect fit.

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Are you passionate about the same things as the company you’re working for?

View the Moz.com jobs page here: http://moz.com/about/jobs

Key Takeaways

In conclusion, it’s evident that the 10 I have picked focus heavily on:

  • Culture
  • Work environment
  • People
  • Missions and Values

It’s also clear that video and well crafted copy works too.

I think the most important aspect or learning point from all of this is:

“Have a very good idea of the type of person who would fit into your company”

So, make it your mission next year to promote the “why you should work for us” message for your company and set yourself a target for the number of applications received via your website.

If you have any career pages to share then please do leave a comment below.

Digital Marketing Consultant (Freelance) specialising in the Construction sector. I help marketing departments set objectives, discover goals, set KPI's, plan and develop campaigns to exceed set objectives. I also provide training on Digital Marketing Strategy Planning and Google Analytics.

One Comment

  • Matt Thomas

    November 26, 2014, 3:12 pm

    Thank for these Pritesh. My personal favourite is http://www.jagex.com/. People and careers seem to be the focus of their entire website!

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